さまざまの言葉… random items

September 14, 2008

Personal Statement on Marketing Opportunities

Filed under: business — rithban @ 8:07 pm

Friends,

I have heartfelt appreciation for those of you who have offered to share business opportunities with me. Here I hope to lay out where I am currently at on the subject matter.

Robert Kiyosaki has discussed marketing opportunities in several of his books, videos, etc. In people’s enthusiasm for his endorsement of the concept of person-to-person marketing (P2PM), including multi-level marketing, sometimes his core message gets lost.

He took a sales job not for the pay, but the education. He describes himself as kind of shy and awkward with people when he took the job. Through the crucible of commission sales he gained the skills and confidence to work with people, build relationships, and find a mutually valuable exchange. He states that without these skills his later success would not have been possible.

Kiyosaki goes on to state that the foundation of a useful P2PM business rests on a proven training system and support team. Product, market timing, support material, buzz… all these are secondary. I say a useful P2PM business because I’m looking at it from the standpoint of how effective the opportunity will be for enhancing personal growth. The other items may be necessary for a successful business, but it’s not my business. It’s somebody else’s business.

I have been involved in P2PM campaigns in the past, lead by the best teams available. Based on my experience, I wholeheartedly concur with Mr. Kiyosaki. I underwent a similar dramatic transformation in my life because of that trial by fire.

The Bathroom Key

Leslie Householder tells a story of a bathroom key. The short version thus: An owner of a convenience story has a key to the bathroom. He approaches every customer about the restroom and the key. People turn him down because it’s not what they’re looking for. Those that want the restroom… they’ll give clues (crossed legs) or just ask!

How does that affect us, you and I? You have something fabulous, and I sincerely extend my best wishes. I’m not looking for the bathroom key — cool products, great services, cash in my pocket. The question is whether your P2PM business coincides with what would rock my world. In other words, the interest that I might have in a P2PM opportunity still revolves around the same topics Mr. Kiyosaki emphasizes.

I’m interested in the people. Can I forge relationships with not just outstanding people (which I’m always happy to do, and enjoy doing), but people who place value on my unique abilities and whose unique abilities I value at the same time? Do these people have the ability to inspire me, teach me, show me my weaknesses with grace and compassion, and lead me in further polishing my rough features? That is one thing that I value at this time.

If I look at a P2PM business’ web site, and see the wonders of the products they offer, odds are that it would be interesting… but won’t stir my soul.

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